What is Netflix House?
Netflix House is a new permanent entertainment venue that brings the best Netflix shows like Squid Game and Stranger Things to life. Features immersive experiences, themed dining, and exclusive merch. Opening in Dallas and Philadelphia in late 2025.
Problem
Users previously experienced entertainment through traditional theme parks or temporary pop-up events, facing limited immersive, IP-driven experiences and lack of integrated dining and retail.
Solution
A permanent entertainment venue where users can immerse themselves in Netflix’s popular shows (e.g., Squid Game, Stranger Things) through interactive experiences, themed dining, and exclusive merchandise.
Customers
Netflix show enthusiasts, families, tourists, and millennials/Gen Z seeking unique social media content.
Unique Features
Leverages Netflix’s global IP library, combines attractions with retail/dining, and offers permanent locations (unlike pop-ups).
User Comments
Excited for Squid Game-themed challenges; Perfect for families and fans; Combines fandom with real-world experiences; Themed merch is a big draw; Anticipation for Dallas/Philly openings.
Traction
First locations opening in Dallas and Philadelphia (2025); Backed by Netflix’s $31.6B annual revenue (2023).
Market Size
The global themed entertainment market was valued at $67.9 billion in 2022 (IAAPA).
