iModel – Fit by Real People, Not Charts
Real fit. Real bodies. No filters. Just fashion that works.
# E-commerce AssistantWhat is iModel – Fit by Real People, Not Charts?
Clothing sizes are broken. iModel shows how clothes really fit—on real people with real measurements. Discover what fits your body, not just your size. Post looks, explore similar shapes, and stop guessing. Fit, finally.
Problem
Users struggle to see how clothes fit on real bodies when shopping online, relying on inconsistent size charts that lead to frequent returns and dissatisfaction.
Solution
A platform where users view clothing on real people with similar body measurements, upload their own photos/measurements, and discover items that match their unique shape to reduce sizing guesswork.
Customers
Online clothing shoppers, particularly those aged 18-45 frustrated by inconsistent sizing across brands, frequent returners, and body-positive consumers prioritizing accurate fit over standard labels.
Unique Features
Crowdsourced fit photos tagged with exact measurements (bust/waist/hips/height), AI-powered "similar body" matching, and size recommendation engine based on real-user data instead of brand charts.
User Comments
Finally see how clothes drape on my body type
Reduced my returns by 60%
Love the non-model diversity
Measurement tagging needs improvement
Needs more brand participation
Traction
Launched on ProductHunt (250+ upvotes), early-stage traction with 15k registered users and partnerships with 50+ indie fashion brands as per founder interviews.
Market Size
The global $755B online apparel market sees 30-40% return rates due to sizing issues, costing retailers $70B annually (Statista 2023).
