What is Which Way It Leans?
WhichWayItLeans empowers casual news consumers to quickly understand the bias in news articles. We believe in transparency, offering clear explanations of why content leans a certain way, helping you make informed decisions about the information you consume.
Problem
Users struggle to quickly and reliably detect political bias in news articles, leading to potential misinformation or uninformed decisions when consuming news content
Solution
A news analysis tool that scans articles and provides instant bias ratings with explanations. Users can paste URLs or text to receive AI-powered political leaning assessments (e.g. analyzing CNN vs Fox News coverage)
Customers
Casual news readers, politically engaged citizens, educators teaching media literacy, and content curators aged 18-45 who regularly consume digital news but lack formal journalism training
Unique Features
Transparency focus with detailed breakdowns of bias indicators (word choice, source selection, framing) rather than simple left/right labels
User Comments
Simplifies complex media analysis for non-experts
Helps identify blind spots in news consumption habits
Useful for fact-checking before sharing articles
Interface could benefit from historical comparison features
Want mobile app version
Traction
Launched v1.3 with Chrome extension in Q2 2023
Featured in ProductHunt's Top 10 News Apps (July 2023)
2,500+ active users with 85% weekly retention
$12k MRR from premium API access
Market Size
Global fact-checking software market projected to reach $1.23 billion by 2028 (Fortune Business Insights 2023), with 73% of US adults wanting bias indicators in news feeds (Pew Research 2022)
