What is The Startup Game?
Game outline: You're a startup and the aim of the game is to make the most money by optimising how much you spend on ads, employees, and other upgrades. There are also random events e.g. 'Elon Musk posted a tweet about your startup!" Works best on desktop.
Problem
Users with old business strategy and management games often face limited engagement and repetitiveness, lacking a realistic startup experience.
Limited engagement and repetitiveness
Solution
An interactive game on desktop
users can manage a virtual startup, optimize spending on ads, employees, and handle unpredictable events
optimize spending on ads, employees, and handle unpredictable events
Customers
Entrepreneurs, startup enthusiasts, and business students aged 18-35 who enjoy strategy and simulation games
Unique Features
Reality-based decision-making events and dynamic changes, like tweets from influential persons affecting the game
Traction
As a new launch, specific traction data such as number of users or revenue are not available
Market Size
The global video game market was valued at approximately $159.3 billion in 2020 and is expected to expand, with simulation and strategy games being a significant segment
