What is .SWOOSH?
.SWOOSH is a new community experience, designed to give you the opportunity to co-create the future of Nike.
Problem
Consumers and fans often feel disconnected from major brands and lack the opportunity to engage directly in the creation and innovation process, leading to a gap between the brand's offerings and the community's interests and needs.
Solution
.SWOOSH is a platform that offers a community experience designed to give users the opportunity to co-create the future of Nike, involving them directly in the innovation and design process.
Customers
Nike enthusiasts, sneakerheads, designers, creators, and anyone interested in the sports fashion industry and involved in or passionate about contributing to brand innovation.
Unique Features
Direct community engagement in product design and innovation, creating a deeper connection between Nike and its user base.
User Comments
Currently, there are no readily available user comments to summarize.
Traction
Due to the novelty of the platform, specific traction metrics such as number of users, MRR/ARR, or financing are not publicly available at this time.
Market Size
The global sports apparel market size was valued at over $180 billion in 2019, with expectations to reach $208 billion by 2025, demonstrating a substantial market for platforms like .SWOOSH.
