What is StopIt?
Research-backed visual therapy that stops cravings instantly. EMDR-inspired patterns help break smoking, vaping, stress eating & anxiety habits.
Problem
Users struggle with managing cravings for smoking, vaping, stress eating, and anxiety using traditional methods like willpower or generic apps. Traditional methods lack speed, research-backed efficacy, and immediate visual engagement.
Solution
A digital tool (likely a mobile/web app) offering EMDR-inspired visual therapy patterns to disrupt cravings instantly. Users interact with dynamic visuals for 30 seconds to reduce urges, backed by neuroscience principles.
Customers
Adults aged 18-45 seeking to quit smoking/vaping, control emotional eating, or manage anxiety. Includes professionals, students, and health-conscious individuals prioritizing habit-breaking solutions.
Unique Features
Combines EMDR therapy (eye movement desensitization) with craving management, 30-second sessions for immediate relief, and clinical research validation.
User Comments
Quickly reduces cravings
Easy to use during urges
Feels scientifically credible
Helps with stress-related habits
More engaging than meditation apps
Traction
Launched on Product Hunt (2024) with 500+ upvotes. No public MRR/user data; founder has 1.2K followers on LinkedIn.
Market Size
Global smoking cessation market size was $7.7 billion in 2024 (Grand View Research), with anxiety/stress management apps valued at $4.6 billion (Allied Market Research).
