What is Pathway?
A tool for modern research and product design teams to quickly test UX solutions: create smart UX tests in minutes, reach the right audience globally — every time, get comprehensive reports with videos, interaction paths, heatmaps, and more.
Problem
Current situation: Users face challenges in testing UX solutions quickly and effectively.
Drawbacks: Slow process for creating UX tests, difficulty in reaching the right audience, limited insights from testing
Solution
Product form: Testing and research tool
Users can: Create smart UX tests in minutes, reach a global audience, receive comprehensive reports with videos, heatmaps, and more
Examples: Creating interactive prototypes for user feedback, conducting A/B tests with real-time results
Customers
User personas: UX researchers, product designers, research teams in modern organizations
Demographics: Professionals in tech companies, agencies, and startups
User behaviors: Engaged in creating and testing digital products, focused on improving user experience
Unique Features
Efficiency in testing UX solutions
Global reach for targeted audience selection
Comprehensive reports with videos and heatmaps
User Comments
Quickly identifies usability issues
Great for remote user testing
Saves time in gathering insights
Intuitive interface for creating tests
Useful for improving product design
Traction
Growing user base in tech companies and design agencies
Positive feedback on user experience and insights gathered
Continuous updates and enhancements based on user feedback
Market Size
Global market for UX research tools is valued at approximately $2.5 billion
Increased demand for user insights in digital product development
Rapid growth in the adoption of UX testing solutions
