What is Lilypay?
Lilypay is a FinTech startup offering buy now, pay later funeral and cemetery loans. More than half of families struggle to afford funeral expenses. Lilypay provides flexible payment options for funeral, burial, and memorial costs.
Problem
Families traditionally pay upfront for funeral expenses, leading to financial stress and debt for over half of households unable to afford immediate costs.
Solution
A fintech platform offering buy now, pay later funeral and cemetery loans, enabling users to split payments into manageable installments for funeral services, burial plots, or memorial arrangements.
Customers
Individuals planning funerals for deceased family members, middle-to-low-income households, and funeral homes seeking to expand payment options for clients.
Unique Features
Specialized BNPL model exclusively for funeral and memorial costs, with direct partnerships with funeral service providers.
User Comments
Provides critical financial relief during grief
Simplifies access to essential services
Lacks widespread funeral home partnerships
Transparent payment terms
Limited awareness in rural areas
Traction
Newly launched with partnerships in select U.S. regions; exact user numbers undisclosed. Funeral industry valued at ~$20B annually in the U.S., indicating scalable demand.
Market Size
The U.S. funeral services market was valued at $20 billion in 2023 (IBISWorld).
