What is Keep?
Organize your relationships. Stay on top of your personal relationships with smart notes. Keep helps you be the thoughtful friend you want to be—so you never forget to check in on what matters.
Problem
Users struggle to manually track and maintain personal relationships through scattered notes or memory, leading to forgotten check-ins and missed opportunities to nurture connections.
Solution
A relationship management tool (CRM) that lets users organize contacts, set reminders for follow-ups, and store contextual notes. Examples: logging conversation details, scheduling check-ins, categorizing relationships.
Customers
Professionals, freelancers, and network-heavy individuals who prioritize personal relationships but lack systematic tracking. Demographics: 25-45 age group, tech-savvy, active on social/work networks.
Unique Features
Focuses on personal (not just professional) relationships, integrates smart reminders based on interaction frequency, and offers minimalist note-taking tailored for relationship context.
User Comments
Simplifies staying connected
Reduces anxiety about forgetting details
Intuitive for non-CRM users
Helps deepen friendships
Lightweight compared to sales-focused CRMs
Traction
Launched 3 months ago, 1.2K+ Product Hunt upvotes, 5K+ active users, $1.5K MRR (early pricing model), founder has 2.3K X/Twitter followers.
Market Size
The global CRM market is valued at $64 billion in 2023, with personal relationship tools as a niche but growing segment.
