What is Happier (News)?
Automatically filter out negative news whilst staying informed on your terms. Hover to reveal blurred content when you choose. Works everywhere - news sites, Reddit, X. Adjustable sensitivity, lightning-fast, complete privacy.
Problem
Users are exposed to negative news content during routine browsing, leading to stress, anxiety, and emotional fatigue while staying informed. Traditional news platforms lack automated filtering, requiring manual avoidance or incomplete control over content exposure.
Solution
A browser extension using AI to detect and blur negative news in real-time. Users can hover to reveal content, adjust sensitivity levels, and maintain privacy. Example: Blurring headlines about conflicts on news sites until consciously chosen to view.
Customers
Professionals prioritizing mental well-being, remote workers avoiding doomscrolling, journalists curating intake, parents shielding children, and mental health advocates. Demographics: 25-45 age group, tech-savvy, frequent news consumers.
Unique Features
Context-aware AI blurring without blocking entire articles; granular sensitivity controls; instant activation across all websites; privacy-first (no data storage); hover-to-reveal interaction.
User Comments
Reduces daily anxiety from accidental exposure; empowers intentional consumption; seamless integration with existing habits; respects privacy unlike social media filters; customizable for personal triggers.
Traction
Launched on Product Hunt in Q3 2023; 8K+ Chrome Web Store installs; featured in 12+ productivity newsletters; founder @alexsmith has 2.3K X followers; bootstrapped with $15K pre-launch waitlist signups.
Market Size
The global mental wellness apps market reached $4.9 billion in 2023 (Grand View Research), with content-filtering tools occupying a niche $320 million segment growing at 18% CAGR.
