
What is Habitual: Build Lasting Habits?
Habitual is a beautiful, privacy-first habit tracking app for iOS. Build lasting habits with elegant design, powerful analytics, and complete privacy.
Problem
Users struggle to build lasting habits with inelegant design, insufficient analytics, and privacy concerns in traditional habit-tracking methods
Solution
An iOS app that lets users track habits with elegant design, powerful analytics, and complete privacy, such as visualizing progress streaks and encrypting user data
Customers
iOS users focused on self-improvement, including professionals, students, and health-conscious individuals who prioritize privacy and design
Unique Features
Privacy-first architecture (no data sharing), visually-driven habit streaks, and detailed progress analytics
User Comments
Praises minimalist design; Appreciates data privacy; Finds analytics motivating; Compliments ease of use; Requests Android version
Traction
Launched in 2023; Featured on Product Hunt with 500+ upvotes; Claims 10,000+ downloads; Free with premium tier ($4.99/month)
Market Size
Global habit-tracking app market projected to reach $500 million by 2025 (Statista 2023)