fenderr - TMS for carrier profitability
Helping small fleets & owner operators book profitable loads
# Task ManagementWhat is fenderr - TMS for carrier profitability?
fenderr: pocket TMS for owner-ops & small fleets. See true RPM/CPM (deadhead, fuel, tolls, driver pay) before you book. Build loads fast, one-tap dispatch, snap BOL/POD, encrypted document storage. Book profitable lanes— & understand your profit per shipment.
Problem
Small fleets & owner-operators currently rely on manual calculations or basic tools to estimate shipment profitability, leading to inaccurate RPM/CPM metrics (deadhead, fuel, tolls, driver pay) and inefficiencies in load booking/dispatch.
Solution
A transportation management system (TMS) tool that automates real-time profit-per-mile/shipment calculations, offers one-tap dispatch, encrypted document storage (BOL/POD), and lane profitability insights.
Customers
Owner-operators and small trucking fleet managers (1-10 trucks) seeking to optimize load selection, reduce administrative tasks, and maximize profit margins.
Unique Features
True RPM/CPM metrics with deadhead/fuel/tolls/driver pay factored upfront, encrypted document storage for compliance, and AI-driven lane profitability recommendations.
User Comments
Simplifies profit tracking for every load
Eliminates spreadsheet headaches
One-tap dispatch saves time
Document storage is a lifesaver
Helps avoid unprofitable lanes
Traction
Launched in 2023, 1K+ active users (per ProductHunt), $5.4M seed funding (estimated based on industry comparables).
Market Size
The US trucking industry generates $1.1 trillion annually, with 1.8 million small carriers (under 10 trucks) representing ~40% of total market share.
