What is Edits by Instagram?
Editing app by Instagram
Problem
Users previously relied on multiple third-party apps for advanced photo editing, leading to fragmented workflows and inconsistent editing styles
Solution
A native Instagram-integrated editing app enabling users to apply professional-grade filters, adjustments, and presets without leaving Instagram
Customers
Social media influencers, content creators, and regular Instagram users seeking polished visuals
Unique Features
Seamless integration with Instagram’s ecosystem, exclusive presets mimicking trending aesthetics
User Comments
Simplifies editing workflow
Consistent quality for feed aesthetics
Reduces app-switching fatigue
Beginner-friendly advanced tools
Enhances brand coherence
Traction
Launched by Instagram (Meta) with existing 2 billion+ Instagram users as potential adopters
Market Size
The global photo editing software market is projected to reach $4.15 billion by 2027 (Grand View Research)
