What is Edits by Instagram?
Edits by Instagram is a free video editing app for creators. Capture high-quality clips, edit with AI tools, overlays, and effects, and track performance with insights. Export and share watermark-free videos, and simplify your creative process—all in one app.
Problem
Users struggle with inefficient tools for video editing, resulting in the inability to effectively edit and share content. They face challenges with the complexity of editing interfaces and watermarked outputs, limiting their creative expression and reach.
Solution
A comprehensive video editing app that allows creators to capture high-quality clips, edit with AI tools, overlays, and effects, and track performance with insights. Users can export and share watermark-free videos, simplifying their creative process.
Customers
Content creators and influencers on social media platforms who are predominantly younger demographics, ranging from ages 18-35, and frequently engage with visual content. They seek convenient and effective ways to produce engaging media.
Unique Features
The product offers the ability to edit with AI tools, export videos without watermarks, and provide performance insights in a single app, optimizing for both quality and convenience.
User Comments
Users appreciate the watermark-free export feature.
The AI tools simplify the editing process significantly.
Some users feel the app's interface is intuitive and user-friendly.
Performance tracking is a valuable addition for content optimization.
There's interest in additional effects and overlay options.
Traction
The app is newly launched and has attracted a significant number of users with its innovative features by leveraging Instagram's existing user base.
Market Size
The global video editing software market was valued at $1.37 billion in 2020 and is projected to reach $2.39 billion by 2026, growing at a CAGR of over 9%.
