What is buyafri.et?
BuyAfri.et — a pan-African e-commerce platform designed to empower local makers and connect them to global buyers. Africa is rich in talent, culture, and craftsmanship.
Problem
African artisans and makers struggle to reach global markets due to limited exposure on traditional/local e-commerce platforms, resulting in untapped revenue potential and restricted cultural impact.
Solution
An e-commerce platform that enables African creators to showcase handmade products (e.g., crafts, textiles, art) to global buyers, empowering cross-border sales and promoting cultural exchange.
Customers
African artisans, small business owners, and entrepreneurs focused on handmade goods; globally conscious consumers seeking authentic African products.
Unique Features
Pan-African focus with localized seller support, cultural storytelling integrations for products, and streamlined cross-border logistics tailored for African markets.
User Comments
Empowers underrepresented creators
Simplifies international selling
High-quality cultural products
Needs more marketing visibility
Growing seller community
Traction
Launched in 2022; 3,000+ active sellers (per LinkedIn); Featured on ProductHunt with 200+ upvotes; Founder has 1.2K followers on LinkedIn
Market Size
Africa’s e-commerce market is projected to reach $46 billion by 2025 (Statista 2023), driven by cross-border trade growth.
