What is Better Off 2.0?
Better Off is an online estate planning tool in California and Texas. It provides more flexibility in decision-making than other online estate plan services, and more information along the way to help you know what to consider and why.
Problem
Users creating wills or trusts face high costs and inflexible options with traditional legal services or limited online platforms, leading to inadequate estate planning.
Solution
An online estate planning tool enabling users to create customizable wills/trusts for free with guided decision-making, e.g., specifying asset distribution or guardianship details.
Customers
Individuals in California and Texas needing affordable, flexible estate plans, including middle-aged adults, parents, and professionals.
Unique Features
Free access, state-specific legal customization, and step-by-step guidance explaining legal implications.
User Comments
Simplifies complex estate planning
Saves money compared to lawyers
User-friendly interface
Limited to CA/TX currently
Needs more trust-related features
Traction
Operational in California and Texas; specific metrics (users, revenue) undisclosed.
Market Size
The global online legal services market was valued at $2.3 billion in 2023 (Grand View Research).
