What is Apple Business Connect?
Apple Business Connect makes it easy for customers to find businesses using Apple Maps. Create a place card that is accessible to everyone who uses Apple devices and built-in apps — with directions, contact information, and actions built right in.
Problem
Businesses struggle to effectively reach and engage with users on digital platforms, particularly in being easily discoverable by potential customers who use Apple devices.
Solution
Apple Business Connect is a dashboard tool that allows businesses to create a place card in Apple Maps, making it easier for Apple device users to discover them. Businesses can include directions, contact information, and built-in actions.
Customers
Businesses looking to enhance their digital presence and reach customers using Apple devices are the primary users. This includes both small local businesses and larger enterprises across various sectors. Small local businesses and larger enterprises are particularly likely to use this product.
Unique Features
Allows businesses to control how they appear on Apple Maps, including the integration of contact information, directions, and actions direct from the search result.
User Comments
Users appreciate the ease of setup and customization options.
Positive impacts on local search visibility have been reported.
Increases in customer engagement and inquiries have been noted by many businesses.
Some users have mentioned a desire for more advanced analytics features.
Overall user satisfaction is high, particularly among small business owners.
Traction
As of the last update, specifics on the number of users or financial metrics for Apple Business Connect were not publicly available. However, given Apple's extensive user base and the prominence of its Maps application, it's presumed to have a significant adoption rate among businesses seeking to improve their visibility on Apple platforms.
Market Size
With over 1 billion active Apple devices worldwide, the potential market for businesses looking to improve their visibility on Apple Maps is significant.
