What is Airbnb Services and Experiences?
Homes were just the start. Introducing Airbnb Services and Airbnb Experiences in an all-new app.
Problem
Users previously relied on Airbnb primarily for booking accommodations, limiting their travel planning to just lodging and requiring separate platforms for services/experiences, leading to fragmented planning.
Solution
A dedicated app allowing users to book local services and curated experiences alongside accommodations, integrating activities like cooking classes or guided tours into one platform.
Customers
Frequent travelers seeking holistic trip planning and local hosts/service providers expanding their offerings.
Unique Features
Seamless integration of lodging, services, and experiences within Airbnb’s ecosystem, leveraging existing user trust and network effects.
User Comments
Simplifies trip planning
Adds unique local experiences
Trustworthy due to Airbnb’s brand
Expands host revenue opportunities
Reduces app-switching fatigue
Traction
Launched as a new vertical under Airbnb, which reported 6.6 million active listings and 397 million nights/booked experiences in Q3 2023.
Market Size
The global tours and experiences market is projected to reach $1.4 trillion by 2030, growing at 13.5% CAGR (Grand View Research, 2023).
