
What is Who Covers It?
Who Covers It is a smart search engine that helps founders and PR pros instantly find journalists covering specific topics. No more scrolling through endless articles or paying for expensive PR databases. Just enter your topic and get results in seconds.
Problem
Users need to manually search through countless articles or pay for costly PR databases to find journalists covering specific topics. Scrolling through endless articles and paying for expensive PR databases are time-consuming and financially burdensome.
Solution
A smart search engine where users input a topic to instantly receive a list of relevant journalists. No subscriptions or manual searches required, with results delivered in seconds.
Customers
Startup founders, PR professionals, and marketers seeking cost-effective, efficient journalist discovery for media outreach.
Unique Features
Free access, real-time search across live articles (not static databases), and instant results without subscriptions.
User Comments
Saves hours of manual research
Eliminates reliance on expensive tools
Simple and fast interface
Accurate journalist targeting
Game-changer for bootstrapped teams
Traction
Launched on ProductHunt (date unspecified), positioned as a free alternative to paid PR tools. Specific metrics (users, revenue) not publicly disclosed.
Market Size
The global public relations software market was valued at $4.9 billion in 2022 (Grand View Research).