What is WhatsApp Business Calling API?
WhatsApp Business Calling API lets businesses make and receive calls to users over API, allowing them to plug into their favorite call centers or build powerful automations that help resolve support issues and convert leads faster.
Problem
Businesses rely on traditional call centers or fragmented VoIP solutions for customer communications, facing high operational costs, limited integration with existing tools, and inefficient scalability.
Solution
A cloud-based API tool that enables businesses to make and receive calls via WhatsApp’s infrastructure, integrating seamlessly with CRM systems and call center software to automate workflows, reduce costs, and enhance customer interactions.
Customers
Customer support teams, sales departments, and mid-to-large enterprises in industries like e-commerce, fintech, and logistics requiring scalable, omnichannel communication.
Unique Features
Direct access to WhatsApp’s 2B+ user base, API-driven call automation, end-to-end encryption, and CRM/Call center integrations without infrastructure overhaul.
User Comments
Simplifies global customer outreach via WhatsApp
Reduces call costs by 30-50%
Improves support resolution speed
Easy API integration with existing tools
Enables proactive sales calls
Traction
Used by 5M+ businesses via WhatsApp Business API; parent company Meta reported $1.3B revenue in Q1 2024 from messaging services.
Market Size
The global cloud-based contact center market is valued at $40B by 2027 (MarketsandMarkets, 2023).
