What is Whatever Cocktail?
Discover cocktail and mocktail recipes you can make with the ingredients you already have.
Problem
Users who want to make cocktails at home struggle to experiment with new recipes due to limited knowledge about what drinks can be made with the ingredients they have. This leads to a constrained cocktail-making experience and lesser enjoyment. The drawbacks include the difficulty to experiment with new recipes and the limited knowledge about cocktail possibilities with existing ingredients.
Solution
A web platform that provides cocktail and mocktail recipes based on the ingredients users already have. Users can discover cocktail and mocktail recipes with available ingredients, allowing for enhanced experimentation and enjoyment at home.
Customers
Amateur bartenders, home cocktail enthusiasts, and social hosts aged 21-45, who enjoy experimenting with drinks at home and are looking for guidance or inspiration to try new recipes.
Unique Features
The platform’s unique feature is providing personalized cocktail recipes based on available ingredients, eliminating the need for specific ingredients and enabling immediate exploration of mixology.
User Comments
Users appreciate the convenience of discovering drinks with what's already on hand.
The platform saves users time and effort in planning and purchasing cocktail ingredients.
Some users find the recipe database limited and wish for more diverse selections.
The simple and clean interface makes the platform user-friendly and easy to navigate.
Many users see it as an innovative approach to home bartending and creativity.
Traction
The product is recently launched, with growing interest among home mixologists and amateur bartenders. However, specific user numbers or revenue figures are not publicly available at this time.
Market Size
The global beverage market is vast, with the non-alcoholic segment alone valued at $923 billion in 2020 and growing. The cocktail mix space is a niche but expanding sector within this market.
