Weario – Price Per Wear
Make prices affordable with 'girl math' for Shopify brands
# E-commerce AssistantWhat is Weario – Price Per Wear?
Beat fast fashion with interactive cost-per-wear calculations. The Weario™ calculator helps customers justify purchases with 'girl math' across product, collection & cart pages. Transform price resistance into purchase excitement for Shopify stores.
Problem
Shopify store customers hesitate to purchase due to upfront costs without visibility into long-term cost-per-wear value, leading to cart abandonment.
Solution
Shopify app enabling interactive cost-per-wear calculators that gamify affordability using 'girl math' logic across product pages and carts to boost conversions.
Customers
Fashion-focused Shopify store owners targeting Gen-Z/millennial shoppers seeking to reduce price objections and increase AOV.
Unique Features
Embeds 'girl math' humor to reframe pricing psychology, multi-location calculator placement (product/collection/cart), and dynamic visualizations of cost-per-wear metrics.
User Comments
Reduces returns by setting clear value expectations|Conversions increased 22% post-install|Customers love sharing CPW math on TikTok|Easy no-code setup|Needs size chart integration
Traction
Launched 5 months ago|100+ installs on Shopify|Featured in 3 fashion ecommerce newsletters|Founder has 3.2K LinkedIn followers|Exact revenue undisclosed
Market Size
Global $12.5B Shopify app market growing at 20% CAGR, with conversion optimization tools representing 18% share ($2.25B).
