What is Watch wise?
Watch Wise helps you make smarter, safer, and more informed decisions about what you watch. Whether you’re sensitive to certain content or just want to know what to expect, Watch Wise gives you the insight you need to enjoy movies and TV shows on your terms.
Problem
Users rely on trailers, reviews, or word-of-mouth to choose movies/shows, which may not disclose sensitive content. Trailers and reviews lack detailed content warnings, risking exposure to triggers like violence, explicit scenes, or phobias.
Solution
A content advisory platform that provides detailed sensitivity breakdowns for movies/TV shows. Users can search titles to view specific triggers (e.g., violence, nudity) and filter content based on personal preferences. Example: Avoiding horror scenes by checking 'jump scares' filter.
Customers
Parents, individuals with trauma/phobias, educators, and mental health advocates seeking to avoid triggering content in media.
Unique Features
Real-time crowdsourced data updates, customizable sensitivity filters, and granular content breakdowns (e.g., 'exact timestamps of explicit scenes'). Focuses on personal safety over generic ratings.
User Comments
Saves time avoiding unsuitable content; Helps parents pre-screen kids' shows; Clear warnings for anxiety triggers; Accurate scene descriptions; Easy-to-use interface.
Traction
Launched in 2023, 15K+ active users, $12K MRR (via premium subscriptions), partnered with 3 streaming platforms, featured in 50+ media outlets.
Market Size
Global streaming market reached $544.01 billion in 2022 (Statista), driven by demand for personalized, safe viewing experiences.
