What is Wander?
Wander is a simple digital journal that helps you slow down and notice the world around you. Log little things you see, hear, or feel on your walks like a bird call, a leaf, or the way the air smells after rain. It's not about counting steps or reaching goals.
Problem
Users currently use generic note-taking apps or physical journals to record observations during walks, but struggle to consistently log fleeting sensory details like sounds, smells, or small visual elements, leading to forgotten moments and reduced mindfulness.
Solution
A mobile journaling app (digital journal optimized for walk-based observations) where users can quickly log sensory experiences (e.g., bird calls, leaf textures) with tags, timestamps, and location data, encouraging mindful reflection without fitness metrics.
Customers
Urban professionals seeking mindfulness, nature enthusiasts, mental wellness advocates, and individuals prioritizing slow living, aged 25-45, who regularly take walks for relaxation.
Unique Features
Focuses exclusively on ephemeral walk experiences (non-fitness), offers prompts to notice surroundings, and uses minimalist design to reduce distraction.
User Comments
Helps me appreciate daily walks more
Simple interface keeps me consistent
Encourages mindfulness effortlessly
Love the focus on small details
No ads/clutter unlike other apps
Traction
Launched 3 months ago, 1.2k+ Product Hunt upvotes, 8k+ downloads (iOS/Android), $1.5k MRR from premium features (themes, unlimited entries)
Market Size
Global mindfulness app market projected to reach $6.22 billion by 2030 (Grand View Research, 2023), with 20% CAGR driven by urban stress and digital detox trends.
