What is VSCO Capture?
Take photos with real-time iconic VSCO camera filters, adjust manual controls, & apply camera effects with the standalone VSCO Capture camera app for iPhone.
Problem
Users are using default or basic camera apps that lack real-time iconic filters and advanced manual controls, resulting in less creative and professional-looking photos.
Solution
A mobile camera app (iOS) enabling users to capture photos with real-time iconic VSCO filters, adjust manual controls (exposure, focus, white balance), and apply camera effects, e.g., simulated film presets and granular editing tools.
Customers
iPhone-using photographers, content creators, and social media enthusiasts (ages 18-35) seeking polished visual content for platforms like Instagram.
Unique Features
Exclusive VSCO film-inspired presets, real-time filter preview during capture, and advanced manual editing tools (e.g., split tone, HSL sliders) not commonly available in basic camera apps.
User Comments
Intuitive filter customization
Professional-grade editing on mobile
Seamless social media integration
Frequent preset updates
Superior to built-in iPhone camera
Traction
10M+ downloads on iOS (estimated), 300k+ paying subscribers (2022 reports), $30M+ annual revenue (via subscription model: $19.99/year).
Market Size
The global mobile photo editing app market was valued at $1.2 billion in 2023 (Grand View Research), driven by 4.8B social media users needing visual content.
