What is UGC Nexus?
UGC Nexus makes easier for brands to find creators and allocate UGC budget in the best possible way. Create the campaign, sit back and watch creators create content, pay only best performing posts based on clear metrics.
Problem
Brands struggle to identify and partner with the right creators for UGC campaigns, leading to inefficient budget allocation and low ROI. The old solution involves manually searching for creators, negotiating contracts, and monitoring performance. Manually searching for creators, negotiating contracts
Solution
A platform called UGC Nexus allows brands to easily find and collaborate with content creators for UGC campaigns. Brands can create campaigns, set terms, and evaluate content performance without direct negotiation. Brands pay only for best-performing posts based on clear metrics.
Customers
Marketing managers, social media strategists, and brand managers at medium to large-sized companies who are responsible for influencer marketing and UGC campaigns. They are looking for efficient ways to facilitate collaborations and measure their impact.
Unique Features
UGC Nexus uniquely offers comprehensive campaign analytics and only charges for content that performs well. It streamlines the process of finding and collaborating with creators, ensuring budget is spent on impactful content.
Traction
As of the latest update, UGC Nexus newly launched with features including performance analytics for campaigns and a payment model based on content success metrics.
Market Size
The influencer marketing platform market size was valued at $9.7 billion in 2020 and is expected to grow at a CAGR of 30.3% from 2021 to 2028.
