What is TinySteps NICU dads?
TinySteps is the only app designed by a NICU dad, for NICU dads. Track milestones, access international health services, and get support during your neonatal journey.
Problem
NICU dads lack specialized tools for tracking milestones, accessing international health services, and getting support, leading to isolation and disorganization during their neonatal journey.
Solution
Mobile app allowing NICU dads to track medical/emotional milestones, access health services, and receive community support (e.g., diary entries, milestone reminders, resource directory).
Customers
NICU fathers, primarily aged 25-45, often first-time parents managing hospital stays while balancing work/family responsibilities.
Unique Features
First app tailored to paternal NICU experiences, co-created with medical professionals and tested with 50+ NICU families.
User Comments
Saves 1-2 daily hours on care coordination
Reduces anxiety through milestone visualization
Improves partner communication via shared logs
Needs multilingual expansion beyond 3 languages
Requests insurance integration for 80% users
Traction
1,200+ active users across 12 countries since May 2023 launch
4.8/5 App Store rating (87 reviews)
Undisclosed revenue; partnered with 3 neonatal nonprofits
Market Size
The global neonatal care market reached $8.5 billion in 2023, with 10-15% of newborns requiring NICU care annually worldwide.
