What is TikTok Brand Score?
This TikTok Brand Score Calculator by The Influencer Marketing Factory analyzes any TikTok account and returns a score from 1 to 100 for Engagement Rate, MoM Growth and Virality, comparing it to thousands of other brands on TikTok.
Problem
Users struggle to accurately assess the performance and impact of TikTok accounts, lacking a standardized scoring system for engagement, growth, and virality.
There is no clear comparative metric available to understand how TikTok accounts perform in terms of Engagement Rate, MoM Growth, and Virality in comparison to other brands.
Solution
A web-based TikTok Brand Score Calculator that evaluates any TikTok account and provides a score ranging from 1 to 100 for Engagement Rate, MoM Growth, and Virality.
Users can input a TikTok account and receive an in-depth score that reflects its performance in comparison to thousands of other TikTok brands.
Customers
Digital marketers, brand managers, influencer marketing agencies, and social media analysts seeking to assess TikTok accounts' performance and benchmark them against industry standards.
Digital marketers, brand managers, influencer marketing agencies, and social media analysts
Unique Features
The calculator provides a comprehensive score combining Engagement Rate, MoM Growth, and Virality, allowing for a holistic assessment of a TikTok account's performance.
Comprehensive evaluation encompassing Engagement Rate, MoM Growth, and Virality for a holistic performance assessment.
User Comments
Useful tool for benchmarking TikTok accounts against competitors.
The score accuracy could be further improved for better insights.
Great for identifying potential collaboration partners.
Easy to use interface with informative results.
Would love to see more detailed breakdowns of the score components.
Traction
The product has gained traction with over 500 reviews on ProductHunt with an average rating of 4.5 stars.
Over 500 reviews on ProductHunt with an average rating of 4.5 stars.
Market Size
The influencer marketing industry size was estimated at around $13.8 billion globally in 2021, indicating a strong demand for tools that facilitate influencer assessment and collaboration on platforms like TikTok.
