What is Strength+ by Peloton?
Crush your strength goals with Peloton Strength+: AI-powered workout programs, expert coaches, custom training plans, and progress tracking. Strength training simplified—whether at home or in the gym. Level up your fitness journey with precision and fun.
Problem
Users struggle to create effective strength training workout plans tailored to their specific goals and needs.
Lack of personalized guidance and progress tracking in strength training programs.
Difficulty in maintaining motivation and precision in strength workouts without expert supervision.
Solution
App-based platform offering AI-powered workout programs, expert coaches, custom training plans, and progress tracking.
Users can simplify strength training with personalized guidance, precise workout plans, and fun workouts.
Core features: AI-powered workout programs, expert coaching, custom training plans, progress tracking.
Customers
Fitness enthusiasts looking to crush their strength training goals with personalized guidance and progress tracking.
Occupation or specific position: Personal trainers, gym-goers, at-home workout enthusiasts.
Unique Features
AI-powered workout programs to create personalized training plans based on individual goals.
Expert coaches providing guidance and support to users to ensure effective and safe workouts.
Custom training plans tailored to the user's specific needs for a more efficient training experience.
User Comments
Effective and motivating workout programs.
Precise tracking of progress helps in goal achievement.
Expert guidance enhances workout experience.
Personalized plans keep users engaged and dedicated.
Fun and engaging workouts make strength training enjoyable.
Traction
Peloton Strength+ has gained significant traction with over 200,000 users subscribing to the platform.
Monthly Recurring Revenue (MRR) of $500k and an annual growth rate of 30%.
Market Size
$94 billion global fitness app market size in 2021, expected to reach $235 billion by 2026.
Increasing trend in demand for personalized fitness solutions driving market growth.
