Startup Market Size Calculator
Three approaches to calculating TAM/SAM/SOM with benchmarks
# Investing AssistantWhat is Startup Market Size Calculator?
A free tool to estimate your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) for investor pitches. Calculate your startup's market size, combined with real-world comparables from Equidam data.
Problem
Startups manually estimate their Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) using spreadsheets or generic templates, which is time-consuming and lacks benchmark data, leading to potential inaccuracies and investor skepticism.
Solution
A free online tool that provides structured calculation methods (TAM/SAM/SOM) using real-world benchmarks from Equidam's dataset. Users input business details (e.g., target audience, pricing) and receive automated market size estimates for investor pitches.
Customers
Startup founders, early-stage entrepreneurs, and financial analysts preparing pitch decks for VC/angel funding rounds.
Unique Features
Combines three calculation approaches (top-down, bottom-up, value theory) with comparative data from Equidam's database of 35,000+ company valuations.
User Comments
Simplifies complex market sizing calculations
Provides investor-ready visualizations
Lacks customization for niche industries
Free alternative to expensive consultancy reports
Benchmarks improve pitch credibility
Traction
Featured on 1000+ pitch decks (Equidam claims)
Integrated with StartupYard and other accelerators
Free tier with premium valuation services ($99+/report)
Market Size
The global market research services industry reached $81.3 billion in 2023 (Statista), with SaaS-based analytical tools growing at 14.2% CAGR.
