What is Spotify Wrapped 2024?
Each year we help fans dive deeper into their Wrapped, and this year we’re debuting a fresh way for them to do just that. For the first time ever, Spotify is unveiling Your Spotify Wrapped AI podcast, built with Google’s NotebookLM.
Problem
Users have limited insight and engagement with their listening habits on Spotify.
Users are unable to delve deeper into their listening data and trends for the year.
Solution
An AI-powered podcast called Your Spotify Wrapped, created in collaboration with Google's NotebookLM.
Allows users to experience and explore their year in listening with enhanced insights and personalization.
Customers
Spotify users
Music enthusiasts, data lovers, and individuals interested in exploring their listening behaviors.
Unique Features
AI-powered insights into user's listening habits and trends
Personalized experience based on individual listening data
Collaboration with Google's NotebookLM for cutting-edge AI capabilities
User Comments
Intriguing podcast experience, very insightful and personalized
Great way to reflect on music choices and listening journey
Enhanced engagement with Spotify Wrapped this year
Traction
Over 10 million listens to Your Spotify Wrapped AI podcast
Positive user feedback and engagement with the enhanced experience
Increased user retention and interaction with Spotify features
Market Size
Global music streaming industry is valued at approximately $50.1 billion in 2021.
