What is SOON?
SOON is a free, members-only dating app in the Bay Area.The SOON experience is about getting intentional. Rather than the standard yet uninspiring greeting of “hey, how are you?” a first message on SOON is a bespoke invitation to meet up for a low-stakes date.
Problem
Users facing uninspiring and superficial interactions on traditional dating apps, leading to a lack of meaningful connections and frustration with the standard greeting of 'hey, how are you?'
Solution
SOON is a free, members-only dating app focused on offline-first experiences, allowing members in the Bay Area to send bespoke invitations for low-stakes dates, aiming at fostering deeper, more intentional connections.
Customers
Singles in the Bay Area, specifically those who are dissatisfied with the superficial nature of existing dating platforms and are looking for more intentional, meaningful connections. Bay Area singles seeking genuine relationships are the primary user persona.
Unique Features
The app emphasizes offline interactions by encouraging users to meet for low-stakes dates, fostering more genuine connections. It operates on a members-only basis, ensuring a curated community of individuals focused on intentional dating.
User Comments
Users appreciate the offline-first approach, finding it refreshing.
Many have highlighted the higher quality of interactions.
Some appreciate the exclusivity and curated community.
The bespoke invitation concept is seen as innovative.
A few users note the app's potential for meaningful connections.
Traction
As of the last update, specific user numbers or revenue details are not publicly disclosed. The app's unique approach has garnered attention and interest in the San Francisco Bay Area.
Market Size
The global online dating market size was valued at $7.5 billion in 2021, expected to grow with the increasing acceptance of online dating and the rise in singles seeking meaningful connections.
