What is SOFTCOOL 10?
Ice-cold performance meets sleek style. SOFTCOOL 10 is your go-to lunch box for everyday adventure compact, durable, and loved by early backers on Kickstarter.
Problem
Users need a durable and portable solution for keeping meals cold during travel, but existing lunch boxes lack sufficient insulation, durability, and compact design, leading to spoiled food and inconvenience.
Solution
A rugged soft-sided lunch box (SOFTCOOL 10) that combines ice-cold performance with sleek design, enabling users to maintain meal freshness during on-the-go adventures.
Customers
Outdoor enthusiasts, commuters, and busy professionals who prioritize durability, portability, and reliable food storage.
Unique Features
Patented insulation technology for extended cooling, lightweight yet rugged materials, and a compact form factor optimized for mobility.
User Comments
Keeps food cold for hours even in harsh conditions
Perfect size for backpacks without bulk
High-quality zippers and materials
Stylish design stands out
Worth the price for durability
Traction
Loved by early Kickstarter backers (exact backer count/amount unspecified)
Market Size
The global insulated food container market is projected to reach $7.6 billion by 2027 (Grand View Research, 2023).
