What is Soft CS?
Soft CS is an all-in-one Customer Success platform for Brazilian B2B SaaS SMEs, reducing churn and boosting revenue with health score, NPS/CSAT, automated playbooks, and integrated CRM. With local focus and SaaS expertise, it transforms retention and growth.
Problem
Users managing customer success manually face inefficient tracking of customer health scores, lack of automated playbooks, and fragmented CRM integration, leading to high churn and missed revenue opportunities.
Solution
A Customer Success platform enabling users to centralize customer health monitoring, automate workflows (e.g., NPS/CSAT surveys), and integrate CRM tools. Example: Automatically triggering retention campaigns for at-risk accounts.
Customers
Customer Success managers and SaaS founders at Brazilian B2B SMEs (10–200 employees) seeking localized, cost-effective retention solutions.
Unique Features
Tailored for Brazilian SMEs with localized support, unified health scoring, and prebuilt playbooks aligned with regional SaaS business practices.
User Comments
Reduces manual workload by 50%
Improved NPS scores by 20%
Easy CRM integration
Affordable for small teams
Portuguese-language support critical
Traction
Launched in 2023, 120+ active clients, $15k MRR, featured in 3 Brazilian SaaS newsletters, founder has 1.2k LinkedIn followers.
Market Size
The Brazilian B2B SaaS market is projected to reach $1.3 billion by 2025, with 30% YoY growth in CS tool adoption (ABES, 2023).
