What is Shortage?
Build customer loyalty with meaningful upsells using the Shortage app. With a click, customers can buy additional items from nonprofit partners’ wishlists. Join the movement and make every purchase count!
Problem
Users struggle to find meaningful ways to give back while shopping online.
Solution
A Shopify app that allows customers to buy additional items from nonprofit partners' wishlists, integrating giving back seamlessly into the shopping experience.
Customers
Nonprofit supporters, conscious shoppers, businesses aiming to build customer loyalty.
Unique Features
Seamless integration of charitable giving into the shopping process, meaningful upsells through nonprofit partners' wishlists.
Market Size
Global online retail sales as a form of 'cause shopping' amounted to around $49.5 billion in 2021.
