What is ShopTally?
Skip the spreadsheets. ShopTally gives Etsy sellers instant profit tracking, top product insights, and clear dashboards with automatic data sync.
Problem
Etsy sellers manually input and calculate data in spreadsheets to track sales and profits, leading to time-consuming processes, delayed insights, and potential errors in financial analysis.
Solution
A dashboard tool that automatically syncs Etsy shop data, enabling users to view real-time sales, profit margins, and product performance metrics through visualized dashboards. Example: Instant profit/loss reports and competitor benchmarking.
Customers
Etsy sellers, small business owners, and entrepreneurs (ages 25-45) who manage online shops and seek data-driven decision-making without technical expertise.
Unique Features
Real-time profit tracking with fees & expenses deducted automatically, competitor performance comparisons, and customizable dashboards for specific metrics like ROI per product.
User Comments
Saves hours previously spent on spreadsheets
Immediate clarity on profitable products
Easy integration with Etsy API
Accurate fee calculations
Helps optimize pricing strategies
Traction
Launched on ProductHunt in October 2023
1,000+ active users
$5k MRR (estimated)
Founder active on X with 1,200+ followers
Market Size
E-commerce analytics market projected to reach $16.7 billion by 2027, with Etsy hosting 7.5M+ active sellers globally in 2021 (Statista)
