What is Rodeo?
Rodeo is a marketplace destination to discover and purchase from shoppable content. The Rodeo experience is powered by creator-generated content, offering digital-first consumers the shopping experience they crave.
Problem
Consumers find traditional online shopping experiences to be impersonal and disconnected from the authentic engagement they seek. The impersonal and disconnected nature of existing e-commerce platforms fails to meet the expectations of digital-first consumers.
Solution
Rodeo is an online marketplace that leverages creator-generated content to offer targeted, personalized shopping experiences. Through this innovative approach, users can discover and purchase products featured in content created by their favorite online creators, aligning shopping experiences more closely with their personal tastes and preferences.
Customers
Digital-first consumers who are avid social media users and follow online creators, as well as brands and creators looking to engage with their audience in a more meaningful, monetizable way.
Unique Features
The use of creator-generated content to drive shoppable experiences distinguishes Rodeo, fostering a more engaging, authentic, and personalized shopping journey.
User Comments
No user comments were provided.
Traction
No specific traction metrics were provided.
Market Size
The global online marketplace was valued at approximately $3.23 trillion in 2022.
