What is Roblox Moments?
Roblox Moments is a new in-game discovery experience powered by player-created gameplay clips. Users can capture, edit, and share best moments to help others find new games, with a full suite of new APIs for creators to build their own discovery features.
Problem
Users struggle to showcase and find engaging gameplay clips within the platform, leading to fragmented discovery of games and reduced visibility for creators.
Solution
An in-game tool allowing users to capture, edit, and share gameplay clips, with APIs for creators to build custom discovery features. Example: Clip creation, social sharing, and game recommendations via user-generated content.
Customers
Roblox gamers, content creators, and game developers aged 13-24, who regularly create or consume UGC and seek community-driven game discovery.
Unique Features
Integrated in-game capture/edit tools, discovery feed powered by user clips, and creator APIs to customize clip-based game promotion.
User Comments
Simplifies sharing gameplay highlights
Boosts game visibility through clips
Enhances community engagement
Useful editing tools
Encourages exploration of new games
Traction
Roblox has 66.1 million daily active users (Q3 2023). Moments leverages existing ecosystem; parent company reported $713.2 million Q3 2023 revenue.
Market Size
The global user-generated content (UGC) platform market, driven by platforms like Roblox, was valued at $5.1 billion in 2023 (Statista).
