What is Redirectly?
Redirect your audience based on country, device, language, and more. Add passwords, set expiration dates, customize links, and track performance.
Problem
Users currently rely on generic link shortening services that do not allow for targeting specific audiences based on attributes like country, device, or language. The drawbacks of this old situation are the inability to tailor link experiences for different segments, lack of customization options, and limited tracking of link performance, which restricts marketing effectiveness.
Solution
A dashboard that allows users to create smart short links, enabling tailored redirections based on country, device, language, and other factors. Users can also set passwords, expiry dates, customize links, and track performance. The product's core feature of 'redirect your audience based on country, device, language, and more' provides marketers with specific tools for audience targeting.
Customers
Digital marketers, content creators, and businesses looking to optimize their link performance and engagement with their audience. These users may be savvy with technology and seek tools to enhance their data-driven marketing strategies.
Unique Features
Redirectly's unique feature is its ability to redirect links based on specific user attributes such as country, device, and language, combined with options for customization and performance tracking. This level of personalization and control in a link management tool is distinctive.
User Comments
Users appreciate the enhanced targeting options.
Performance tracking features are judged positively.
Customization options are broadly praised.
Some users express a desire for more integration capabilities.
A few comments mention ease of use as a positive aspect.
Traction
Redirectly is a recently launched product, gaining initial traction for its unique targeting and tracking features. Exact user counts or revenue information are not readily available from the provided sources.
Market Size
The global URL shortening services market was valued at approximately $9.3 billion in 2021, with expectations for significant growth driven by increasing digital marketing strategies and personalized engagement trends.
