What is RecipeCup?
Recipe Cup is a B2B2C platform based out of India that enables home chefs and small brands to sell home cooked food and home cooked shelf stable ingredients to customers in hyperlocal geography and globally thereby enabling them to become independent brands.
Problem
The current situation involves home chefs and small brands struggling to sell their home-cooked food and ingredients directly to consumers due to limited exposure and reach.
This leads to challenges such as difficulties in marketing, finding customers in a hyperlocal geography, and establishing themselves as independent brands.
Limited exposure and reach
Solution
A B2B2C platform from Recipe Cup that enables home chefs and small brands to sell home-cooked food and shelf-stable ingredients.
Users can create their own independent brands, market their goods, and reach customers both locally and globally.
For example, a home chef in India can sell their unique dessert recipes to customers nearby or ship shelf-stable ingredients internationally.
Customers
Home chefs and small food brands who are looking to expand their customer base and become independent brands.
These users typically operate from India and aim to reach both local and global consumers.
They are entrepreneurs who are looking to leverage online platforms to scale their business.
Unique Features
The platform provides a bridge for home chefs to transition into independent brands.
Allows for both local and international sales, which is not a common feature in many small-scale food business platforms.
Focuses on both home-cooked food and shelf-stable ingredients, offering flexibility in product offerings.
User Comments
Users appreciate the exposure to new markets the platform provides.
Some users find the platform to be a great support for small-scale food businesses.
There are positive comments about the user-friendly interface.
Consumers enjoy the variety of home-cooked meals available.
A few users requested more marketing support to drive consumer traffic.
Traction
The product is relatively new and based out of India, focusing on the B2B2C market.
The exact number of users and revenue data are not clearly specified.
It's gaining attention as a unique solution for home chefs and small brands.
Market Size
The global online food delivery market was valued at $126.91 billion in 2022, and the trend is increasing as more consumers opt for convenient, home-cooked meal options available online.
