What is PubMatic?
PubMatic is an independent technology company that maximizes customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet.
Problem
The current situation of the user with the old solution is inefficient digital advertising supply chain management.
Drawbacks: Inefficient digital advertising supply chain hampers customer value delivery.
Solution
PubMatic is a sell-side platform for digital advertising supply chain management.
Users can: maximize customer value, empower digital content creators, and enhance supply chain efficiency.
Core features: Independent technology, maximizing customer value, empowering digital content creators, and delivering the supply chain of the future.
Customers
Digital content creators, online publishers, advertisers, and digital marketers.
Occupation/Position: Ad operations managers, digital media professionals.
Unique Features
PubMatic offers an independent sell-side platform for efficient digital advertising supply chain management.
Advanced technology to maximize customer value and empower digital content creators.
User Comments
Easy-to-use platform for managing digital advertising supply chain efficiently.
Great customer support for any technical issues.
Highly effective in maximizing customer value for our digital content.
Saves time and resources in digital advertising management.
Regular updates and feature enhancements improve user experience.
Traction
PubMatic has reached over $200 million in annual revenue and serves thousands of digital advertising customers worldwide.
The platform continues to innovate with new features and enhancements to meet market demands.
Market Size
$100 billion: Global digital advertising market size in 2021.
The digital advertising industry is expected to grow at a CAGR of 9.4% from 2021 to 2026.
