What is Postbrew?
Your coffee lab notebook meets taste diary meets social hangout. Log every brew variable, track experiments in journals, and watch your palate evolve in real-time. Follow fellow coffee nerds, steal brewing tricks, and geek out over what everyone's making. Unlike review sites (too commercial) or tracking apps (too mechanical), Postbrew treats coffee as creative practice. Think: Letterboxd for coffee. Independent & community-first. Just curious tasters nerding out intentionally.
Problem
Coffee enthusiasts currently use review sites (too commercial) or tracking apps (too mechanical), lacking a platform that combines creative experimentation with community engagement.
Solution
A social community platform where users log brew variables, track experiments via journals, and interact with fellow coffee nerds. Core features include creative logging, palate evolution tracking, and community-driven knowledge sharing.
Customers
Coffee enthusiasts (home baristas, specialty café owners, coffee industry professionals), aged 25-45, active on Instagram/Reddit, who geek out over brewing techniques and peer experimentation.
Unique Features
Combines lab notebook functionality (variable logging) with social features (following, sharing tricks) to frame coffee brewing as an artistic practice rather than transactional reviews or data tracking.
User Comments
Loves the balance of creativity and analytics
Appreciates the non-commercial community vibe
Journal feature helps refine brewing techniques
Social interaction inspires new experiments
Palate evolution tracking feels rewarding
Traction
Launched on ProductHunt (exact metrics unspecified), positioned as an independent, community-first alternative to mainstream tools.
Market Size
The global specialty coffee market is projected to reach $152.4 billion by 2030, with 62% of US coffee drinkers experimenting with brewing methods at home (NCA 2023).
