What is pom ?
pom makes it easy to pick products that are safe for your health. Simply scan any product's ingredient list, and pom will flag harmful substances. Set custom flags for ingredients you want to avoid. See the latest studies with smart breakdowns.
Problem
Consumers often struggle to identify harmful or unwanted ingredients when purchasing products, leading to health uncertainties.
identify harmful or unwanted ingredients
Solution
pom
A mobile app that allows users to scan any product's ingredient list. It flags harmful substances and allows users to set custom flags for ingredients they wish to avoid. Additionally, it provides the latest studies with smart breakdowns.
scan any product's ingredient list
Customers
Health-conscious consumers
People interested in avoiding harmful chemicals, such as those with allergies, dietary restrictions, or ethical preferences
Demographics: Primarily adults, likely more skewed towards women
Unique Features
Ability to set custom flags for specific ingredients
Provides users with the latest studies and smart breakdowns
User Comments
Easy to use for scanning product ingredients.
Helpful for identifying unwanted substances.
Customizable flags for personal preferences are appreciated.
Smart breakdowns of studies are informative.
Improves confidence in product safety.
Market Size
The global clean label ingredient market was valued at approximately $38.8 billion in 2020 and is expected to grow, indicating strong demand for ingredient transparency tools.
