What is Pinterest Visual Search?
Pinterest's visual search gets AI upgrades. Decode images with generated keywords, refine searches by style/color/etc. via a new bar & access via long press. Find & shop your unique style.
Problem
Users previously relied on text-based searches to find visually similar products or styles, leading to imprecise results due to difficulty in describing visual elements with words.
Solution
A visual search tool that uses AI to generate keywords from images, allowing users to refine searches by style, color, and other visual attributes via an intuitive interface (e.g., long-press access on mobile).
Customers
Designers, fashion enthusiasts, and marketers seeking visual inspiration or product discovery.
Unique Features
AI-generated keywords from images, style/color-based search refinement, and mobile-optimized access (long-press feature).
User Comments
Saves time finding similar products
Accurate style recommendations
Intuitive visual filters
Improved shopping experience
Seamless mobile integration
Traction
Featured on ProductHunt with 1K+ upvotes, integrated into Pinterest's 450M+ user base, AI upgrades launched in 2023.
Market Size
The global visual search market is projected to reach $14.7 billion by 2030 (Grand View Research, 2022).
