What is Pikd?
Pikd is a gamified AR app bridging digital and real-world shopping for Gen Z. Unlike purely online platforms, Pikd connects users with their favorite brands through interactive, location-based experiences—think Pokémon Go meets commerce.
Problem
Users, especially Gen Z, face a disconnection between online shopping platforms and real-world shopping experiences. Traditional online platforms lack interactive and engaging elements that can bridge the gap between digital and physical shopping.
Lack of interactive, location-based experiences
Solution
AR app that gamifies shopping experiences for Gen Z by connecting them with their favorite brands through interactive and location-based activities.
Gamified AR app bridging digital and real-world shopping with interactive, location-based experiences
Customers
Gen Z consumers who seek engaging and interactive shopping experiences that combine the digital and physical worlds.
Gen Z consumers
Unique Features
Combines AR technology with gamification to create interactive shopping experiences.
Connects users with favorite brands through location-based activities.
AR technology integration and gamification
User Comments
Engaging and fun shopping experience for Gen Z.
Love the blend of AR and real-world shopping elements.
Interactive activities make shopping more enjoyable.
Great way to discover new products from favorite brands.
Exciting to see more brands joining the platform.
Traction
Over 50,000 app downloads within the first month of launch.
Collaboration with 20+ popular brands for interactive experiences.
Monthly active users reached 30,000 within three months post-launch.
Market Size
The global AR market size was valued at $15.3 billion in 2020 and is projected to reach $198 billion by 2027, with a CAGR of 42.9% during the forecast period.
$198 billion by 2027
