What is Paywall Experiments?
Superwall has conducted more paywall experiments than any company in history. Drawing on 422 unique experiments designed and executed by our team across 32 companies exceeding $3.5M in ARR, we’ve made 1,824 data-driven observations from real-world performance. These findings formed the foundation for our new GPT-5 wrapper grounded entirely in these observed outcomes, not theory. Our prompt alone is over 120,000 token. Experience it for yourself today.
Problem
Users struggle to optimize paywall strategies effectively due to reliance on theoretical approaches, which lead to suboptimal conversion rates and revenue generation.
Solution
A SaaS tool leveraging AI powered by 422+ real-world experiments and GPT-5, enabling users to generate data-driven paywall variants, test performance, and implement high-converting strategies, e.g., dynamic pricing prompts or tailored subscription offers.
Customers
SaaS companies, subscription-based businesses, and product managers focused on maximizing recurring revenue through optimized paywall designs.
Unique Features
Proprietary GPT-5 wrapper trained on 1,824 data points from $3.5M+ ARR experiments; 120k+ token prompt for context-aware paywall generation.
User Comments
Improved conversion rates post-implementation
Easy integration with existing payment systems
Actionable A/B testing insights
Reduced guesswork in pricing strategies
High ROI from data-backed recommendations
Traction
Used by 32 companies generating $3.5M+ ARR; 422 experiments conducted; listed on Product Hunt with 380+ upvotes as of July 2024.
Market Size
The global subscription management market, critical for paywall optimization, is projected to reach $8 billion by 2025 (MarketsandMarkets, 2023).
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