What is Overstory?
Overstory is an all-in-one first party marketing measurment platform. By using Multi-Touch Attribution, Incrementality Modeling & Matched Market Testing, marketers can have the confidence to make changes to budgets that will drive actual business results.
Problem
Marketers often struggle to make informed budgetary decisions due to lack of precise data on which marketing strategies are actually driving business results.
Solution
Overstory is an all-in-one platform that integrates Multi-Touch Attribution, Incrementality Modeling, and Matched Market Testing to provide reliable data for making informed marketing decisions.
Customers
Marketers and marketing departments looking to optimize and validate their budgets and marketing strategies.
Unique Features
Unique in blending several advanced analytical methods—Multi-Touch Attribution, Incrementality Modeling, and Matched Market Testing—in a single platform.
User Comments
User reviews and comments are not available for this analysis.
Traction
Specific data such as product version, number of users, and revenue are not available for this analysis.
Market Size
The global market for marketing attribution software was valued at $3.0 billion in 2021, expected to grow steadily.
