What is NASA+?
NASA is elevating its digital platforms for the benefit of all by revamping its flagship and science websites, adding its first on-demand streaming service, and upgrading the NASA app.
Problem
Users previously had to navigate multiple platforms and websites to access a variety of NASA's content, making the experience fragmented and inefficient. The fragmented and inefficient access to content was a significant drawback.
Solution
A new streaming service from NASA acts as a centralized platform, consolidating its flagship and science websites, adding an on-demand streaming service, and upgrading the NASA app. This allows users to easily access a wide range of NASA’s content, including educational materials, live streams, and exclusive videos, all in one place.
Customers
The primary users are likely to be space enthusiasts, educators, students, researchers, and general audiences interested in space and science.
Unique Features
The unique feature of this product is its comprehensive aggregation of various types of NASA content into a single on-demand streaming service, including educational resources, live streams, and exclusive content.
User Comments
No specific user comments available for analysis.
Traction
No specific quantitative data on traction such as number of users, MRR/ARR, or financing available for analysis.
Market Size
The global video streaming market size was valued at $50.11 billion in 2020 and is expected to grow, indicating a substantial potential market for NASA's streaming service.
