What is MorningLux?
Harness the power of morning light exposure to optimize your circadian rhythm and enhance your well-being.
Problem
Users struggle with regulating their circadian rhythm due to insufficient or inconsistent exposure to natural morning light, leading to disrupted sleep patterns, reduced energy, and impaired well-being.
Solution
A smart light therapy device that simulates natural morning light to gradually wake users, optimizing circadian rhythm and improving sleep quality and daytime energy levels. Example: Users set personalized sunrise simulations via an app.
Customers
Shift workers, frequent travelers, and health-conscious professionals seeking consistent energy and sleep improvement, often living in low-sunlight regions or urban areas with limited morning light access.
Unique Features
Uses dynamic light intensity/color temperature adjustments mimicking sunrise; integrates with sleep trackers for data-driven personalization.
User Comments
Improved morning alertness, easier sleep scheduling, reduced grogginess, intuitive app controls, noticeable mood enhancement.
Traction
Launched March 2024, 850+ ProductHunt upvotes, 2K+ waitlist signups, pre-order revenue $120k, founder X followers: 1.2K.
Market Size
The global sleep tech market, including circadian rhythm products, is projected to reach $37.9 billion by 2026 (Grand View Research, 2023).
