What is MixModeler?
Build Marketing Mix Models with AI-powered Bayesian & OLS methods. Saturation curves, adstock effects, and comprehensive diagnostics - no coding required. 95% cheaper than traditional MMM consultancies. Perfect for agencies and in-house marketing teams.
Problem
Users rely on traditional Marketing Mix Modeling (MMM) consultancies that require coding expertise and incur high costs (~95% more expensive).
Solution
A no-code MMM tool that enables users to build AI-powered Bayesian & OLS models, analyze saturation curves, adstock effects, and generate diagnostics without coding.
Customers
Marketing analysts, managers, and teams at agencies or in-house (e.g., brands) needing ROI measurement.
Unique Features
Combines Bayesian and OLS methods in one platform, no-code interface, 95% cost reduction vs. consultancies.
User Comments
Affordable alternative to expensive consultants
Simplifies complex MMM workflows
Accurate ROI measurement for campaigns
Saves time with automated diagnostics
Ideal for non-technical marketers
Traction
No specific revenue/user metrics disclosed; positioned as 95% cheaper than traditional MMM services.
Market Size
The global marketing analytics market was valued at $5.6 billion in 2023 (Grand View Research).
